{"id":107070,"date":"2023-10-03T17:49:46","date_gmt":"2023-10-03T17:49:46","guid":{"rendered":"https:\/\/dailytalks.org\/?p=107070"},"modified":"2023-10-03T17:49:46","modified_gmt":"2023-10-03T17:49:46","slug":"why-marketers-are-turning-to-purpose-built-technology-to-streamline-programmatic-campaigns","status":"publish","type":"post","link":"https:\/\/dailytalks.org\/?p=107070","title":{"rendered":"Why marketers are turning to purpose-built technology to streamline programmatic campaigns"},"content":{"rendered":"<p>Produced in partnership with Marketecture\u00a0 The following article highlights an interview between Gurman Hundal, co-founder and CEO at MiQ and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn more about how marketers can make their programmatic campaigns more effective.\u00a0&#8230;<br \/><a href=\"https:\/\/digiday.com\/sponsored\/why-marketers-are-turning-to-purpose-built-technology-to-streamline-programmatic-campaigns\/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produced in partnership with Marketecture\u00a0 The following article highlights an interview between Gurman Hundal, co-founder<\/p>\n","protected":false},"author":1,"featured_media":107071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-107070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"featured_image_urls":{"full":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/10\/107070-why-marketers-are-turning-to-purpose-built-technology-to-streamline-programmatic-campaigns.png",935,472,false],"thumbnail":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/10\/107070-why-marketers-are-turning-to-purpose-built-technology-to-streamline-programmatic-campaigns-150x150.png",150,150,true],"medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/10\/107070-why-marketers-are-turning-to-purpose-built-technology-to-streamline-programmatic-campaigns-300x151.png",300,151,true],"medium_large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/10\/107070-why-marketers-are-turning-to-purpose-built-technology-to-streamline-programmatic-campaigns-768x388.png",640,323,true],"large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/10\/107070-why-marketers-are-turning-to-purpose-built-technology-to-streamline-programmatic-campaigns.png",640,323,false],"1536x1536":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/10\/107070-why-marketers-are-turning-to-purpose-built-technology-to-streamline-programmatic-campaigns.png",935,472,false],"2048x2048":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/10\/107070-why-marketers-are-turning-to-purpose-built-technology-to-streamline-programmatic-campaigns.png",935,472,false],"chromenews-featured":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/10\/107070-why-marketers-are-turning-to-purpose-built-technology-to-streamline-programmatic-campaigns.png",935,472,false],"chromenews-large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/10\/107070-why-marketers-are-turning-to-purpose-built-technology-to-streamline-programmatic-campaigns-825x472.png",825,472,true],"chromenews-medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/10\/107070-why-marketers-are-turning-to-purpose-built-technology-to-streamline-programmatic-campaigns-590x410.png",590,410,true]},"author_info":{"display_name":"Jonathan Jeriah","author_link":"https:\/\/dailytalks.org\/?author=1"},"category_info":"<a href=\"https:\/\/dailytalks.org\/?cat=35\" rel=\"category\">Tech<\/a>","tag_info":"Tech","comment_count":"0","_links":{"self":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/107070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=107070"}],"version-history":[{"count":0,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/107070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/media\/107071"}],"wp:attachment":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=107070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=107070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=107070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}