{"id":124926,"date":"2023-12-03T08:45:23","date_gmt":"2023-12-03T08:45:23","guid":{"rendered":"https:\/\/dailytalks.org\/?p=124926"},"modified":"2023-12-03T08:45:23","modified_gmt":"2023-12-03T08:45:23","slug":"why-mcdonalds-and-coca-cola-still-see-gaming-as-an-experimental-marketing-channel","status":"publish","type":"post","link":"https:\/\/dailytalks.org\/?p=124926","title":{"rendered":"Why McDonald\u2019s and Coca-Cola still see gaming as an experimental marketing channel"},"content":{"rendered":"<p>Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald\u2019s and Coca-Cola are still figuring out exactly which key performance metrics signal success among the gaming audience. For now, they\u2019re leaning on tried-and-true KPIs such as brand awareness and brand loyalty \u2014\u00a0when they\u2019re scrutinizing the numbers at all&#8230;<br \/><a href=\"https:\/\/digiday.com\/marketing\/everything-is-a-test-why-mcdonalds-and-coca-cola-still-see-gaming-as-an-experimental-marketing-channel\/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald\u2019s<\/p>\n","protected":false},"author":1,"featured_media":124927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-124926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"featured_image_urls":{"full":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/12\/124926-why-mcdonalds-and-coca-cola-still-see-gaming-as-an-experimental-marketing-channel.jpg",1030,600,false],"thumbnail":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/12\/124926-why-mcdonalds-and-coca-cola-still-see-gaming-as-an-experimental-marketing-channel-150x150.jpg",150,150,true],"medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/12\/124926-why-mcdonalds-and-coca-cola-still-see-gaming-as-an-experimental-marketing-channel-300x175.jpg",300,175,true],"medium_large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/12\/124926-why-mcdonalds-and-coca-cola-still-see-gaming-as-an-experimental-marketing-channel-768x447.jpg",640,373,true],"large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/12\/124926-why-mcdonalds-and-coca-cola-still-see-gaming-as-an-experimental-marketing-channel-1024x597.jpg",640,373,true],"1536x1536":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/12\/124926-why-mcdonalds-and-coca-cola-still-see-gaming-as-an-experimental-marketing-channel.jpg",1030,600,false],"2048x2048":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/12\/124926-why-mcdonalds-and-coca-cola-still-see-gaming-as-an-experimental-marketing-channel.jpg",1030,600,false],"chromenews-featured":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/12\/124926-why-mcdonalds-and-coca-cola-still-see-gaming-as-an-experimental-marketing-channel-1024x597.jpg",1024,597,true],"chromenews-large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/12\/124926-why-mcdonalds-and-coca-cola-still-see-gaming-as-an-experimental-marketing-channel-825x575.jpg",825,575,true],"chromenews-medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/12\/124926-why-mcdonalds-and-coca-cola-still-see-gaming-as-an-experimental-marketing-channel-590x410.jpg",590,410,true]},"author_info":{"display_name":"Jonathan Jeriah","author_link":"https:\/\/dailytalks.org\/?author=1"},"category_info":"<a href=\"https:\/\/dailytalks.org\/?cat=42\" rel=\"category\">Entertainment<\/a>","tag_info":"Entertainment","comment_count":"0","_links":{"self":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/124926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124926"}],"version-history":[{"count":0,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/124926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/media\/124927"}],"wp:attachment":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=124926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=124926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}