{"id":139151,"date":"2024-02-07T08:45:58","date_gmt":"2024-02-07T08:45:58","guid":{"rendered":"https:\/\/dailytalks.org\/?p=139151"},"modified":"2024-02-07T08:45:58","modified_gmt":"2024-02-07T08:45:58","slug":"media-buying-briefing-how-the-holding-companies-are-taking-differing-approaches-to-rolling-out-gen-ai","status":"publish","type":"post","link":"https:\/\/dailytalks.org\/?p=139151","title":{"rendered":"Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI"},"content":{"rendered":"<p>London-based WPP said its 2024 plans include spending \u00a3250 million\u00a0in a cash investment on &#8220;proprietary technology to support our AI and data strategy&#8230;<br \/><a href=\"https:\/\/digiday.com\/media-buying\/media-buying-briefing-how-the-holding-companies-are-taking-differing-approaches-to-rolling-out-gen-ai\/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>London-based WPP said its 2024 plans include spending \u00a3250 million\u00a0in a cash investment on &#8220;proprietary<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-139151","post","type-post","status-publish","format-standard","hentry","category-lse-mrkt"],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","chromenews-featured":"","chromenews-large":"","chromenews-medium":""},"author_info":{"display_name":"Jonathan Jeriah","author_link":"https:\/\/dailytalks.org\/?author=1"},"category_info":"<a href=\"https:\/\/dailytalks.org\/?cat=26\" rel=\"category\">London Market<\/a>","tag_info":"London Market","comment_count":"0","_links":{"self":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/139151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=139151"}],"version-history":[{"count":0,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/139151\/revisions"}],"wp:attachment":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=139151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=139151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=139151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}