{"id":143174,"date":"2024-02-26T00:45:25","date_gmt":"2024-02-26T00:45:25","guid":{"rendered":"https:\/\/dailytalks.org\/?p=143174"},"modified":"2024-02-26T00:45:25","modified_gmt":"2024-02-26T00:45:25","slug":"what-marketers-need-to-learn-from-breakthrough-brand-ip-like-barbie-nike-super-mario-bros-for-2024","status":"publish","type":"post","link":"https:\/\/dailytalks.org\/?p=143174","title":{"rendered":"What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024"},"content":{"rendered":"<p>It wasn\u2019t just Barbie. Movies about or inspired by brands like Nike, Nintendo\u2019s Super Mario Brothers, Flamin\u2019 Hot Cheetos, Beanie Babies, Tetris, Blackberry and more rolled out this year making it clear that the use of brands\u2019 intellectual property (IP) to create entertainment was certainly a major trend throughout 2023&#8230;<br \/><a href=\"https:\/\/digiday.com\/marketing\/what-marketers-need-to-learn-from-breakthrough-brand-ip-like-barbie-nike-super-mario-bros-for-2024\/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It wasn\u2019t just Barbie. Movies about or inspired by brands like Nike, Nintendo\u2019s Super Mario<\/p>\n","protected":false},"author":1,"featured_media":143175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-143174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"featured_image_urls":{"full":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/02\/143174-what-marketers-need-to-learn-from-breakthrough-brand-ip-like-barbie-nike-super-mario-bros-65dbdf36e9bbd",1030,579,false],"thumbnail":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/02\/143174-what-marketers-need-to-learn-from-breakthrough-brand-ip-like-barbie-nike-super-mario-bros-65dbdf36e9bbd-150x150.",150,150,true],"medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/02\/143174-what-marketers-need-to-learn-from-breakthrough-brand-ip-like-barbie-nike-super-mario-bros-65dbdf36e9bbd-300x169.",300,169,true],"medium_large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/02\/143174-what-marketers-need-to-learn-from-breakthrough-brand-ip-like-barbie-nike-super-mario-bros-65dbdf36e9bbd-768x432.",640,360,true],"large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/02\/143174-what-marketers-need-to-learn-from-breakthrough-brand-ip-like-barbie-nike-super-mario-bros-65dbdf36e9bbd-1024x576.",640,360,true],"1536x1536":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/02\/143174-what-marketers-need-to-learn-from-breakthrough-brand-ip-like-barbie-nike-super-mario-bros-65dbdf36e9bbd",1030,579,false],"2048x2048":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/02\/143174-what-marketers-need-to-learn-from-breakthrough-brand-ip-like-barbie-nike-super-mario-bros-65dbdf36e9bbd",1030,579,false],"chromenews-featured":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/02\/143174-what-marketers-need-to-learn-from-breakthrough-brand-ip-like-barbie-nike-super-mario-bros-65dbdf36e9bbd-1024x576.",1024,576,true],"chromenews-large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/02\/143174-what-marketers-need-to-learn-from-breakthrough-brand-ip-like-barbie-nike-super-mario-bros-65dbdf36e9bbd-825x575.",825,575,true],"chromenews-medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/02\/143174-what-marketers-need-to-learn-from-breakthrough-brand-ip-like-barbie-nike-super-mario-bros-65dbdf36e9bbd-590x410.",590,410,true]},"author_info":{"display_name":"Jonathan Jeriah","author_link":"https:\/\/dailytalks.org\/?author=1"},"category_info":"<a href=\"https:\/\/dailytalks.org\/?cat=42\" rel=\"category\">Entertainment<\/a>","tag_info":"Entertainment","comment_count":"0","_links":{"self":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/143174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=143174"}],"version-history":[{"count":0,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/143174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/media\/143175"}],"wp:attachment":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=143174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=143174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=143174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}