{"id":159068,"date":"2024-06-01T09:49:17","date_gmt":"2024-06-01T09:49:17","guid":{"rendered":"https:\/\/dailytalks.org\/?p=159068"},"modified":"2024-06-01T09:49:17","modified_gmt":"2024-06-01T09:49:17","slug":"early-stage-b2b-tech-startups-dont-invest-enough-in-marketing-peer-reviewed-study","status":"publish","type":"post","link":"https:\/\/dailytalks.org\/?p=159068","title":{"rendered":"Early stage B2B tech startups don\u2019t invest enough in marketing [peer-reviewed study]"},"content":{"rendered":"<p>Those companies that are in the early stages of a startup building a product stand to gain \u201cthe greatest\u201d valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. As a business function, marketing does not exist in those companies: \u201c\u2026we find that investments in systematic&#8230;<br \/><a href=\"https:\/\/www.swordandthescript.com\/2024\/04\/early-stage-startups-marketing\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Those companies that are in the early stages of a startup building a product stand<\/p>\n","protected":false},"author":1,"featured_media":159069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-159068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"featured_image_urls":{"full":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/159068-early-stage-b2b-tech-startups-dont-invest-enough-in-marketing-peer-reviewed-study.jpg",600,398,false],"thumbnail":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/159068-early-stage-b2b-tech-startups-dont-invest-enough-in-marketing-peer-reviewed-study-150x150.jpg",150,150,true],"medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/159068-early-stage-b2b-tech-startups-dont-invest-enough-in-marketing-peer-reviewed-study-300x199.jpg",300,199,true],"medium_large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/159068-early-stage-b2b-tech-startups-dont-invest-enough-in-marketing-peer-reviewed-study.jpg",600,398,false],"large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/159068-early-stage-b2b-tech-startups-dont-invest-enough-in-marketing-peer-reviewed-study.jpg",600,398,false],"1536x1536":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/159068-early-stage-b2b-tech-startups-dont-invest-enough-in-marketing-peer-reviewed-study.jpg",600,398,false],"2048x2048":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/159068-early-stage-b2b-tech-startups-dont-invest-enough-in-marketing-peer-reviewed-study.jpg",600,398,false],"chromenews-featured":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/159068-early-stage-b2b-tech-startups-dont-invest-enough-in-marketing-peer-reviewed-study.jpg",600,398,false],"chromenews-large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/159068-early-stage-b2b-tech-startups-dont-invest-enough-in-marketing-peer-reviewed-study.jpg",600,398,false],"chromenews-medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/159068-early-stage-b2b-tech-startups-dont-invest-enough-in-marketing-peer-reviewed-study-590x398.jpg",590,398,true]},"author_info":{"display_name":"Jonathan Jeriah","author_link":"https:\/\/dailytalks.org\/?author=1"},"category_info":"<a href=\"https:\/\/dailytalks.org\/?cat=35\" rel=\"category\">Tech<\/a>","tag_info":"Tech","comment_count":"0","_links":{"self":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/159068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=159068"}],"version-history":[{"count":0,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/159068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/media\/159069"}],"wp:attachment":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=159068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=159068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=159068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}