{"id":161097,"date":"2024-06-19T00:48:05","date_gmt":"2024-06-19T00:48:05","guid":{"rendered":"https:\/\/dailytalks.org\/?p=161097"},"modified":"2024-06-19T00:48:05","modified_gmt":"2024-06-19T00:48:05","slug":"3-marketing-motions-successful-b2b-software-companies-do-differently-than-peers","status":"publish","type":"post","link":"https:\/\/dailytalks.org\/?p=161097","title":{"rendered":"3 marketing motions successful B2B software companies do differently than peers"},"content":{"rendered":"<p>Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think about marketing measurement more and have brought more of martech skills back in-house There are a lot of things high-growth B2B technology companies do differently with respect to marketing than their peers: they have officers on their board of directors&#8230;<br \/><a href=\"https:\/\/www.swordandthescript.com\/2024\/04\/marketing-b2b-software\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think<\/p>\n","protected":false},"author":1,"featured_media":161098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-161097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"featured_image_urls":{"full":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/161097-3-marketing-motions-successful-b2b-software-companies-do-differently-than-peers.jpg",600,400,false],"thumbnail":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/161097-3-marketing-motions-successful-b2b-software-companies-do-differently-than-peers.jpg",150,100,false],"medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/161097-3-marketing-motions-successful-b2b-software-companies-do-differently-than-peers.jpg",300,200,false],"medium_large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/161097-3-marketing-motions-successful-b2b-software-companies-do-differently-than-peers.jpg",600,400,false],"large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/161097-3-marketing-motions-successful-b2b-software-companies-do-differently-than-peers.jpg",600,400,false],"1536x1536":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/161097-3-marketing-motions-successful-b2b-software-companies-do-differently-than-peers.jpg",600,400,false],"2048x2048":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/161097-3-marketing-motions-successful-b2b-software-companies-do-differently-than-peers.jpg",600,400,false],"chromenews-featured":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/161097-3-marketing-motions-successful-b2b-software-companies-do-differently-than-peers.jpg",600,400,false],"chromenews-large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/161097-3-marketing-motions-successful-b2b-software-companies-do-differently-than-peers.jpg",600,400,false],"chromenews-medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2024\/06\/161097-3-marketing-motions-successful-b2b-software-companies-do-differently-than-peers.jpg",590,393,false]},"author_info":{"display_name":"Jonathan Jeriah","author_link":"https:\/\/dailytalks.org\/?author=1"},"category_info":"<a href=\"https:\/\/dailytalks.org\/?cat=35\" rel=\"category\">Tech<\/a>","tag_info":"Tech","comment_count":"0","_links":{"self":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/161097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=161097"}],"version-history":[{"count":0,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/161097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/media\/161098"}],"wp:attachment":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=161097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=161097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=161097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}