{"id":162855,"date":"2025-06-12T04:47:44","date_gmt":"2025-06-12T04:47:44","guid":{"rendered":"https:\/\/dailytalks.org\/?p=162855"},"modified":"2025-06-12T04:47:44","modified_gmt":"2025-06-12T04:47:44","slug":"media-buying-briefing-upfront-sports-is-getting-the-job-done-but-its-not-helping-the-rest-of-the-market-move","status":"publish","type":"post","link":"https:\/\/dailytalks.org\/?p=162855","title":{"rendered":"Media Buying Briefing: Upfront sports is getting the job done \u2013 but it\u2019s not helping the rest of the market move"},"content":{"rendered":"<p>The rest of the upfront marketplace, historically dominated by selling entertainment content rather than sports, is slow to build any momentum&#8230;<br \/><a href=\"https:\/\/digiday.com\/media-buying\/media-buying-briefing-upfront-sports-is-getting-the-job-done-but-its-not-helping-the-rest-of-the-market-move\/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rest of the upfront marketplace, historically dominated by selling entertainment content rather than sports,<\/p>\n","protected":false},"author":1,"featured_media":162856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-162855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"featured_image_urls":{"full":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/06\/162855-media-buying-briefing-upfront-sports-is-getting-the-job-done-but-its-not-helping-the-rest-684a5c1965803",1030,600,false],"thumbnail":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/06\/162855-media-buying-briefing-upfront-sports-is-getting-the-job-done-but-its-not-helping-the-rest-684a5c1965803",150,87,false],"medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/06\/162855-media-buying-briefing-upfront-sports-is-getting-the-job-done-but-its-not-helping-the-rest-684a5c1965803",300,175,false],"medium_large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/06\/162855-media-buying-briefing-upfront-sports-is-getting-the-job-done-but-its-not-helping-the-rest-684a5c1965803",640,373,false],"large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/06\/162855-media-buying-briefing-upfront-sports-is-getting-the-job-done-but-its-not-helping-the-rest-684a5c1965803",640,373,false],"1536x1536":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/06\/162855-media-buying-briefing-upfront-sports-is-getting-the-job-done-but-its-not-helping-the-rest-684a5c1965803",1030,600,false],"2048x2048":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/06\/162855-media-buying-briefing-upfront-sports-is-getting-the-job-done-but-its-not-helping-the-rest-684a5c1965803",1030,600,false],"chromenews-featured":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/06\/162855-media-buying-briefing-upfront-sports-is-getting-the-job-done-but-its-not-helping-the-rest-684a5c1965803",1024,597,false],"chromenews-large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/06\/162855-media-buying-briefing-upfront-sports-is-getting-the-job-done-but-its-not-helping-the-rest-684a5c1965803",825,481,false],"chromenews-medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/06\/162855-media-buying-briefing-upfront-sports-is-getting-the-job-done-but-its-not-helping-the-rest-684a5c1965803",590,344,false]},"author_info":{"display_name":"Jonathan Jeriah","author_link":"https:\/\/dailytalks.org\/?author=1"},"category_info":"<a href=\"https:\/\/dailytalks.org\/?cat=42\" rel=\"category\">Entertainment<\/a>","tag_info":"Entertainment","comment_count":"0","_links":{"self":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/162855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=162855"}],"version-history":[{"count":0,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/162855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/media\/162856"}],"wp:attachment":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=162855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=162855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=162855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}