{"id":176926,"date":"2025-09-18T19:15:29","date_gmt":"2025-09-18T19:15:29","guid":{"rendered":"https:\/\/dailytalks.org\/?p=176926"},"modified":"2025-09-18T19:15:29","modified_gmt":"2025-09-18T19:15:29","slug":"pause-for-effect-how-pause-ads-reach-viewers-at-cant-miss-moments","status":"publish","type":"post","link":"https:\/\/dailytalks.org\/?p=176926","title":{"rendered":"Pause for effect: How pause ads reach viewers at can\u2019t-miss moments"},"content":{"rendered":"<p>Drew Groner, svp, head of sales and marketing, DIRECTV Advertising When viewers hit pause on their streaming or traditional TV entertainment, they\u2019re not tuning out. They\u2019re leaning in and taking control of their viewing experience. That\u2019s the key finding from a newly released study from Magna Media Trials and DIRECTV Advertising that examines the dynamics [\u2026&#8230;<br \/><a href=\"https:\/\/digiday.com\/sponsored\/pause-for-effect-how-pause-ads-reach-viewers-at-cant-miss-moments\/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drew Groner, svp, head of sales and marketing, DIRECTV Advertising When viewers hit pause on<\/p>\n","protected":false},"author":1,"featured_media":176927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-176926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"featured_image_urls":{"full":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/09\/176926-pause-for-effect-how-pause-ads-reach-viewers-at-cant-miss-moments.webp",1030,579,false],"thumbnail":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/09\/176926-pause-for-effect-how-pause-ads-reach-viewers-at-cant-miss-moments-150x150.webp",150,150,true],"medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/09\/176926-pause-for-effect-how-pause-ads-reach-viewers-at-cant-miss-moments-300x169.webp",300,169,true],"medium_large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/09\/176926-pause-for-effect-how-pause-ads-reach-viewers-at-cant-miss-moments-768x432.webp",640,360,true],"large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/09\/176926-pause-for-effect-how-pause-ads-reach-viewers-at-cant-miss-moments-1024x576.webp",640,360,true],"1536x1536":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/09\/176926-pause-for-effect-how-pause-ads-reach-viewers-at-cant-miss-moments.webp",1030,579,false],"2048x2048":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/09\/176926-pause-for-effect-how-pause-ads-reach-viewers-at-cant-miss-moments.webp",1030,579,false],"chromenews-featured":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/09\/176926-pause-for-effect-how-pause-ads-reach-viewers-at-cant-miss-moments-1024x576.webp",1024,576,true],"chromenews-large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/09\/176926-pause-for-effect-how-pause-ads-reach-viewers-at-cant-miss-moments-825x575.webp",825,575,true],"chromenews-medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2025\/09\/176926-pause-for-effect-how-pause-ads-reach-viewers-at-cant-miss-moments-590x410.webp",590,410,true]},"author_info":{"display_name":"Jonathan Jeriah","author_link":"https:\/\/dailytalks.org\/?author=1"},"category_info":"<a href=\"https:\/\/dailytalks.org\/?cat=42\" rel=\"category\">Entertainment<\/a>","tag_info":"Entertainment","comment_count":"0","_links":{"self":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/176926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=176926"}],"version-history":[{"count":0,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/176926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/media\/176927"}],"wp:attachment":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=176926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=176926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=176926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}