{"id":211640,"date":"2026-02-27T09:38:08","date_gmt":"2026-02-27T09:38:08","guid":{"rendered":"https:\/\/dailytalks.org\/?p=211640"},"modified":"2026-02-27T09:38:08","modified_gmt":"2026-02-27T09:38:08","slug":"heres-what-a-bigger-and-more-fractured-2026-world-cup-means-for-advertisers","status":"publish","type":"post","link":"https:\/\/dailytalks.org\/?p=211640","title":{"rendered":"Here\u2019s what a bigger \u2014 and more fractured \u2014 2026 World Cup means for advertisers"},"content":{"rendered":"<p>Kevin Maloy, vp of NexxenTV, Nexxen The 2026 FIFA World Cup is shaping up to be a landmark moment. Not only is it expanding to include more teams and arriving on North American soil, but it will also illustrate a new reality for premium television: Audiences can be massive and still hard to pin down&#8230;<br \/><a href=\"https:\/\/digiday.com\/sponsored\/heres-what-a-bigger-and-more-fractured-2026-world-cup-means-for-advertisers\/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kevin Maloy, vp of NexxenTV, Nexxen The 2026 FIFA World Cup is shaping up to<\/p>\n","protected":false},"author":1,"featured_media":211641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-211640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-americas"],"featured_image_urls":{"full":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/02\/211640-heres-what-a-bigger-and-more-fractured-2026-world-cup-means-for-advertisers.webp",1030,579,false],"thumbnail":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/02\/211640-heres-what-a-bigger-and-more-fractured-2026-world-cup-means-for-advertisers-150x150.webp",150,150,true],"medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/02\/211640-heres-what-a-bigger-and-more-fractured-2026-world-cup-means-for-advertisers-300x169.webp",300,169,true],"medium_large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/02\/211640-heres-what-a-bigger-and-more-fractured-2026-world-cup-means-for-advertisers-768x432.webp",640,360,true],"large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/02\/211640-heres-what-a-bigger-and-more-fractured-2026-world-cup-means-for-advertisers-1024x576.webp",640,360,true],"1536x1536":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/02\/211640-heres-what-a-bigger-and-more-fractured-2026-world-cup-means-for-advertisers.webp",1030,579,false],"2048x2048":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/02\/211640-heres-what-a-bigger-and-more-fractured-2026-world-cup-means-for-advertisers.webp",1030,579,false],"chromenews-featured":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/02\/211640-heres-what-a-bigger-and-more-fractured-2026-world-cup-means-for-advertisers-1024x576.webp",1024,576,true],"chromenews-large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/02\/211640-heres-what-a-bigger-and-more-fractured-2026-world-cup-means-for-advertisers-825x575.webp",825,575,true],"chromenews-medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/02\/211640-heres-what-a-bigger-and-more-fractured-2026-world-cup-means-for-advertisers-590x410.webp",590,410,true]},"author_info":{"display_name":"Jonathan Jeriah","author_link":"https:\/\/dailytalks.org\/?author=1"},"category_info":"<a href=\"https:\/\/dailytalks.org\/?cat=41\" rel=\"category\">Americas<\/a>","tag_info":"Americas","comment_count":"0","_links":{"self":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/211640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=211640"}],"version-history":[{"count":0,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/211640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/media\/211641"}],"wp:attachment":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=211640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=211640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=211640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}