{"id":220083,"date":"2026-04-16T13:49:29","date_gmt":"2026-04-16T13:49:29","guid":{"rendered":"https:\/\/dailytalks.org\/?p=220083"},"modified":"2026-04-16T13:49:29","modified_gmt":"2026-04-16T13:49:29","slug":"update-co-branding-hospitality-turns-identity-into-a-monetisable-asset","status":"publish","type":"post","link":"https:\/\/dailytalks.org\/?p=220083","title":{"rendered":"[Update] Co-branding: hospitality turns identity into a monetisable asset"},"content":{"rendered":"<p>Collaborations between hotel brands and fashion houses are no longer isolated marketing initiatives. They reflect a structural shift in group positioning, where brand identity is increasingly treated as a tangible, and potentially monetisable, asset. Through four recent initiatives, the hospitality sector confirms its move toward an integrated lifestyle model&#8230;<br \/><a href=\"https:\/\/hospitality-on.com\/en\/marketing\/update-co-branding-hospitality-turns-identity-monetisable-asset\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Collaborations between hotel brands and fashion houses are no longer isolated marketing initiatives. They reflect<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-220083","post","type-post","status-publish","format-standard","hentry","category-style"],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","chromenews-featured":"","chromenews-large":"","chromenews-medium":""},"author_info":{"display_name":"Jonathan Jeriah","author_link":"https:\/\/dailytalks.org\/?author=1"},"category_info":"<a href=\"https:\/\/dailytalks.org\/?cat=36\" rel=\"category\">Style<\/a>","tag_info":"Style","comment_count":"0","_links":{"self":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/220083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220083"}],"version-history":[{"count":0,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/220083\/revisions"}],"wp:attachment":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}