{"id":230492,"date":"2026-06-04T14:54:56","date_gmt":"2026-06-04T14:54:56","guid":{"rendered":"https:\/\/dailytalks.org\/?p=230492"},"modified":"2026-06-04T14:54:56","modified_gmt":"2026-06-04T14:54:56","slug":"kitkats-faraday-wrapper-shows-how-smart-packaging-should-work","status":"publish","type":"post","link":"https:\/\/dailytalks.org\/?p=230492","title":{"rendered":"KitKat&#8217;s Faraday Wrapper Shows How Smart Packaging Should Work"},"content":{"rendered":"<p>Most &#8220;smart packaging&#8221; isn\u2019t all that smart, at least when it comes to building a connection to the brand. Scan a QR code, get a recipe. Tap an NFC chip, watch a brand video. The technology is bolted onto the box and the link to the brand is incidental. The consumer&#8217;s reward for engaging is<br \/><a href=\"https:\/\/www.forbes.com\/sites\/rogerdooley\/2026\/05\/01\/kitkats-faraday-wrapper-shows-how-smart-packaging-should-work\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most &#8220;smart packaging&#8221; isn\u2019t all that smart, at least when it comes to building a<\/p>\n","protected":false},"author":1,"featured_media":230493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-230492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"featured_image_urls":{"full":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/06\/230492-kitkats-faraday-wrapper-shows-how-smart-packaging-should-work.jpg",1600,900,false],"thumbnail":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/06\/230492-kitkats-faraday-wrapper-shows-how-smart-packaging-should-work-150x150.jpg",150,150,true],"medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/06\/230492-kitkats-faraday-wrapper-shows-how-smart-packaging-should-work-300x169.jpg",300,169,true],"medium_large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/06\/230492-kitkats-faraday-wrapper-shows-how-smart-packaging-should-work-768x432.jpg",640,360,true],"large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/06\/230492-kitkats-faraday-wrapper-shows-how-smart-packaging-should-work-1024x576.jpg",640,360,true],"1536x1536":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/06\/230492-kitkats-faraday-wrapper-shows-how-smart-packaging-should-work-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/06\/230492-kitkats-faraday-wrapper-shows-how-smart-packaging-should-work.jpg",1600,900,false],"chromenews-featured":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/06\/230492-kitkats-faraday-wrapper-shows-how-smart-packaging-should-work-1024x576.jpg",1024,576,true],"chromenews-large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/06\/230492-kitkats-faraday-wrapper-shows-how-smart-packaging-should-work-825x575.jpg",825,575,true],"chromenews-medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2026\/06\/230492-kitkats-faraday-wrapper-shows-how-smart-packaging-should-work-590x410.jpg",590,410,true]},"author_info":{"display_name":"Jonathan Jeriah","author_link":"https:\/\/dailytalks.org\/?author=1"},"category_info":"<a href=\"https:\/\/dailytalks.org\/?cat=35\" rel=\"category\">Tech<\/a>","tag_info":"Tech","comment_count":"0","_links":{"self":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/230492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230492"}],"version-history":[{"count":0,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/230492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/media\/230493"}],"wp:attachment":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=230492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}