{"id":43265,"date":"2023-03-07T08:46:04","date_gmt":"2023-03-07T08:46:04","guid":{"rendered":"https:\/\/dailytalks.org\/?p=43265"},"modified":"2023-03-07T08:46:04","modified_gmt":"2023-03-07T08:46:04","slug":"entertainment-giants-teaming-up-on-advertising-currency-initiative-announce-plan-to-unify-streaming-viewership-data","status":"publish","type":"post","link":"https:\/\/dailytalks.org\/?p=43265","title":{"rendered":"Entertainment Giants Teaming Up on Advertising Currency Initiative, Announce Plan to Unify Streaming Viewership Data"},"content":{"rendered":"<p>There\u2019s significant movement in the evolution of premium video advertising\u2019s \u201ccurrency.\u201d On Monday, OpenAP, the advanced advertising firm founded by the owners of most of the large TV networks, says that it will create a joint industry committee to focus on premium video currency, with the intent to have multiple currency options in place ahead [\u2026&#8230;<br \/><a href=\"https:\/\/www.hollywoodreporter.com\/business\/digital\/streaming-currency-openap-first-party-data-pool-1235292526\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s significant movement in the evolution of premium video advertising\u2019s \u201ccurrency.\u201d On Monday, OpenAP, the<\/p>\n","protected":false},"author":1,"featured_media":43266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-43265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"featured_image_urls":{"full":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/03\/43265-entertainment-giants-teaming-up-on-advertising-currency-initiative-announce-plan-to-unify-streaming-viewership-data.jpg",1024,576,false],"thumbnail":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/03\/43265-entertainment-giants-teaming-up-on-advertising-currency-initiative-announce-plan-to-unify-streaming-viewership-data-150x150.jpg",150,150,true],"medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/03\/43265-entertainment-giants-teaming-up-on-advertising-currency-initiative-announce-plan-to-unify-streaming-viewership-data-300x169.jpg",300,169,true],"medium_large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/03\/43265-entertainment-giants-teaming-up-on-advertising-currency-initiative-announce-plan-to-unify-streaming-viewership-data-768x432.jpg",640,360,true],"large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/03\/43265-entertainment-giants-teaming-up-on-advertising-currency-initiative-announce-plan-to-unify-streaming-viewership-data.jpg",640,360,false],"1536x1536":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/03\/43265-entertainment-giants-teaming-up-on-advertising-currency-initiative-announce-plan-to-unify-streaming-viewership-data.jpg",1024,576,false],"2048x2048":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/03\/43265-entertainment-giants-teaming-up-on-advertising-currency-initiative-announce-plan-to-unify-streaming-viewership-data.jpg",1024,576,false],"chromenews-featured":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/03\/43265-entertainment-giants-teaming-up-on-advertising-currency-initiative-announce-plan-to-unify-streaming-viewership-data.jpg",1024,576,false],"chromenews-large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/03\/43265-entertainment-giants-teaming-up-on-advertising-currency-initiative-announce-plan-to-unify-streaming-viewership-data-825x575.jpg",825,575,true],"chromenews-medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/03\/43265-entertainment-giants-teaming-up-on-advertising-currency-initiative-announce-plan-to-unify-streaming-viewership-data-590x410.jpg",590,410,true]},"author_info":{"display_name":"Jonathan Jeriah","author_link":"https:\/\/dailytalks.org\/?author=1"},"category_info":"<a href=\"https:\/\/dailytalks.org\/?cat=42\" 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