{"id":54567,"date":"2023-04-12T09:44:04","date_gmt":"2023-04-12T09:44:04","guid":{"rendered":"https:\/\/dailytalks.org\/?p=54567"},"modified":"2023-04-12T09:44:04","modified_gmt":"2023-04-12T09:44:04","slug":"how-companies-are-building-integrated-tech-stacks-to-deliver-roi","status":"publish","type":"post","link":"https:\/\/dailytalks.org\/?p=54567","title":{"rendered":"How companies are building integrated tech stacks to deliver ROI"},"content":{"rendered":"<p>Kellie de Leon, senior director of content marketing, Treasure Data Madtech, a phrase coined by David Raab, founder of The CDP Institute, began trending around 10 years ago with the realization that marketing technology (martech) and advertising technology (adtech) needed to be more tightly integrated to keep up with consumer demand.\u00a0&#8230;<br \/><a href=\"https:\/\/digiday.com\/sponsored\/how-companies-are-building-integrated-tech-stacks-to-deliver-roi\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kellie de Leon, senior director of content marketing, Treasure Data Madtech, a phrase coined by<\/p>\n","protected":false},"author":1,"featured_media":54568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-54567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking"],"featured_image_urls":{"full":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/04\/54567-how-companies-are-building-integrated-tech-stacks-to-deliver-roi.jpeg",1030,579,false],"thumbnail":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/04\/54567-how-companies-are-building-integrated-tech-stacks-to-deliver-roi-150x150.jpeg",150,150,true],"medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/04\/54567-how-companies-are-building-integrated-tech-stacks-to-deliver-roi-300x169.jpeg",300,169,true],"medium_large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/04\/54567-how-companies-are-building-integrated-tech-stacks-to-deliver-roi-768x432.jpeg",640,360,true],"large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/04\/54567-how-companies-are-building-integrated-tech-stacks-to-deliver-roi-1024x576.jpeg",640,360,true],"1536x1536":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/04\/54567-how-companies-are-building-integrated-tech-stacks-to-deliver-roi.jpeg",1030,579,false],"2048x2048":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/04\/54567-how-companies-are-building-integrated-tech-stacks-to-deliver-roi.jpeg",1030,579,false],"chromenews-featured":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/04\/54567-how-companies-are-building-integrated-tech-stacks-to-deliver-roi-1024x576.jpeg",1024,576,true],"chromenews-large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/04\/54567-how-companies-are-building-integrated-tech-stacks-to-deliver-roi-825x575.jpeg",825,575,true],"chromenews-medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/04\/54567-how-companies-are-building-integrated-tech-stacks-to-deliver-roi-590x410.jpeg",590,410,true]},"author_info":{"display_name":"Jonathan Jeriah","author_link":"https:\/\/dailytalks.org\/?author=1"},"category_info":"<a href=\"https:\/\/dailytalks.org\/?cat=14\" rel=\"category\">BREAKING NEWS<\/a>","tag_info":"BREAKING NEWS","comment_count":"0","_links":{"self":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/54567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54567"}],"version-history":[{"count":0,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/54567\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/media\/54568"}],"wp:attachment":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}