{"id":73537,"date":"2023-06-19T17:46:50","date_gmt":"2023-06-19T17:46:50","guid":{"rendered":"https:\/\/dailytalks.org\/?p=73537"},"modified":"2023-06-19T17:46:50","modified_gmt":"2023-06-19T17:46:50","slug":"pepsis-summer-campaign-taps-bad-bunny-and-qr-codes-and-the-first-party-data-that-comes-with-them","status":"publish","type":"post","link":"https:\/\/dailytalks.org\/?p=73537","title":{"rendered":"Pepsi\u2019s summer campaign taps Bad Bunny and QR codes \u2014 and the first-party data that comes with them"},"content":{"rendered":"<p>Pepsi is utilizing QR codes for its summer campaign to drive traffic and engagement, with the resulting first-party data providing another reason Pepsi and other brands are finding value in the technology&#8230;<br \/><a href=\"https:\/\/digiday.com\/marketing\/pepsis-summer-campaign-taps-bad-bunny-and-qr-codes-and-the-first-party-data-that-comes-with-them\/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi is utilizing QR codes for its summer campaign to drive traffic and engagement, with<\/p>\n","protected":false},"author":1,"featured_media":73538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-73537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"featured_image_urls":{"full":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/06\/73537-pepsis-summer-campaign-taps-bad-bunny-and-qr-codes-and-the-first-party-data-that-comes-with-them.jpeg",1030,600,false],"thumbnail":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/06\/73537-pepsis-summer-campaign-taps-bad-bunny-and-qr-codes-and-the-first-party-data-that-comes-with-them-150x150.jpeg",150,150,true],"medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/06\/73537-pepsis-summer-campaign-taps-bad-bunny-and-qr-codes-and-the-first-party-data-that-comes-with-them-300x175.jpeg",300,175,true],"medium_large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/06\/73537-pepsis-summer-campaign-taps-bad-bunny-and-qr-codes-and-the-first-party-data-that-comes-with-them-768x447.jpeg",640,373,true],"large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/06\/73537-pepsis-summer-campaign-taps-bad-bunny-and-qr-codes-and-the-first-party-data-that-comes-with-them-1024x597.jpeg",640,373,true],"1536x1536":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/06\/73537-pepsis-summer-campaign-taps-bad-bunny-and-qr-codes-and-the-first-party-data-that-comes-with-them.jpeg",1030,600,false],"2048x2048":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/06\/73537-pepsis-summer-campaign-taps-bad-bunny-and-qr-codes-and-the-first-party-data-that-comes-with-them.jpeg",1030,600,false],"chromenews-featured":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/06\/73537-pepsis-summer-campaign-taps-bad-bunny-and-qr-codes-and-the-first-party-data-that-comes-with-them-1024x597.jpeg",1024,597,true],"chromenews-large":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/06\/73537-pepsis-summer-campaign-taps-bad-bunny-and-qr-codes-and-the-first-party-data-that-comes-with-them-825x575.jpeg",825,575,true],"chromenews-medium":["https:\/\/dailytalks.org\/wp-content\/uploads\/2023\/06\/73537-pepsis-summer-campaign-taps-bad-bunny-and-qr-codes-and-the-first-party-data-that-comes-with-them-590x410.jpeg",590,410,true]},"author_info":{"display_name":"Jonathan Jeriah","author_link":"https:\/\/dailytalks.org\/?author=1"},"category_info":"<a href=\"https:\/\/dailytalks.org\/?cat=35\" rel=\"category\">Tech<\/a>","tag_info":"Tech","comment_count":"0","_links":{"self":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/73537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=73537"}],"version-history":[{"count":0,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/posts\/73537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=\/wp\/v2\/media\/73538"}],"wp:attachment":[{"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=73537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=73537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailytalks.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=73537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}