![‘Synthetic vs natural’: Start-up targets fortification category disruption with organic plant-derived nutrients](https://dailytalks.org/wp-content/uploads/2023/10/109253-synthetic-vs-natural-start-up-targets-fortification-category-disruption-with-organic-plant-derived-nutrients.jpg)
UK-based BIOVIT is poised to launch plant-derived nutrient blends targeting fortified food and meal-replacement markets. Its vitamins and minerals, extracted from leaves, flowers, roots and fungi synthetics, guarantees nutrient content, it claims, to boost product bioavailability and efficacy credentials…
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