February 8, 2025
‘Synthetic vs natural’: Start-up targets fortification category disruption with organic plant-derived nutrients

UK-based BIOVIT is poised to launch plant-derived nutrient blends targeting fortified food and meal-replacement markets. Its vitamins and minerals, extracted from leaves, flowers, roots and fungi synthetics, guarantees nutrient content, it claims, to boost product bioavailability and efficacy credentials…
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