February 8, 2025
Alibaba’s Hema Xiansheng aims to boost market share, offers 20% discount on most items

Hema Xiansheng, the grocery brand affiliated with Alibaba’s Freshippo supermarket chain, aims to transform approximately 350 offline stores into discount supermarkets by the Chinese New Year in 2024. This noteworthy adjustment, anticipated to slash prices on over 5,000 items by an average of 20%, is set to extend to online orders in the future…
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