February 11, 2025
Analyzing the business-case approach Perdue Farms takes to derive value from data

Martha Heller: What is the transformation currently underway at Perdue Farms?

Mark Booth: We have a growth strategy to improve our business, and to support that, we’re driving a transformation in technology and business processes. We’ve been replacing our old systems, some of which are more than 20 years old…
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