February 6, 2025
Alibaba on the ‘continued desire’ for European brands in China: ‘Consumers are willing to pay for quality and provenance’

From coffee to whisky and ice cream, appetite for EU and UK food and drink continues to build in China, according to Zarina Kanji, head of business development and marketing for Tmall Global at Alibaba Group UK & Nordics, who is encouraging more international brands to dip their toe in the Chinese market…
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