February 9, 2025
Why super bundling is unlocking new opportunities for content providers

Anil Malhotra, co-founder and Chief Marketing Officer, Bango The subscription economy is forecast to be worth $600 billion by 2026, made up of more than 4.2 billion subscriptions across entertainment, music, education, well-being and lifestyle content.  However, a 2022 Bango survey of 2,500 U.S. consumers found that 72% found that there are “too many subscription [……
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