February 7, 2025
Hilton Launches StiR Creative Collective, an In-House F&B Development Arm

MCLEAN, Virginia—Hilton announced the launch of StiR Creative Collective. An in-house consulting and development arm reimagining hotel food and beverage with commercial solutions, StiR offers expertise in strategy, concept creation, and branding to both affiliated partners and independent hospitality operations in the Americas and Europe, the Middle East…
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