February 9, 2025
Getting fresh: How supermarkets are using AI to predict sales

A supermarket deep in rural Germany had a problem. Far from the ample workforce of the nearest city, the shop was staffed largely by local teenagers still at school. The kids were motivated but inexperienced, says Avik Mukhija, co-founder of retail tech startup Freshflow. He declines to reveal the shop’s exact location…
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