![Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]](https://dailytalks.org/wp-content/uploads/2024/06/159068-early-stage-b2b-tech-startups-dont-invest-enough-in-marketing-peer-reviewed-study.jpg)
Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. As a business function, marketing does not exist in those companies: “…we find that investments in systematic…
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