August 17, 2025
Designing for humans: Why most enterprise adoptions of AI fail

Building technology has always been a messy business. We are constantly regaled with stories of project failures, wasted money and even the disappearance of whole industries. It’s safe to say that we have some work to do as an industry. Adding AI to this mix is like pouring petrol on a smouldering flame — there is a real danger that we may burn our businesses to the ground…
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