Apple has fallen far behind in the competitive market of AI-powered chatbots, but it may have a plan for an in-house option that aligns with the company’s “not first, but best” philosophy. According to Bloomberg’s Mark Gurman, Apple created a team called “Answers, Knowledge and Information” earlier this year that’s tasked with developing a “stripped-down rival to ChatGPT.”
Forming this team represents a major change in direction from Apple’s earlier stance on artificial intelligence when the company partnered with OpenAI in 2024 to infuse Siri with ChatGPT instead of developing its own AI chatbot…
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