October 19, 2025
Four Minutes Or Less’: Starbucks CEO Sets New Time Goal For Baristas To Take Order And Give Drink To Customers

Starbucks CEO Brian Niccol has launched the Green Apron Service initiative, aiming to serve customers their order in four minutes or less using smarter staffing, technology, and a return to in‑store hospitality to reclaim its place as the world’s premier coffeehouse…
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