January 24, 2026
Why Prediction Markets Are Keeping Users When DeFi Cannot

Polymarket is outperforming most decentralized finance
(DeFi) projects in keeping users active, with the data explaining this trend highlighting on an important challenge facing the broader industry.A recent analysis by Dune and Keyrock examined user
retention across 275 crypto platforms, including wallets, DeFi protocols, and
exchanges…
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