February 26, 2026
King of Brands? PSL Media Rights to Sell for 149% More than Last Year

The Pakistan Super League (PSL) has firmly established itself as the premier sports brand in the country, continuing to capture the attention of cricket fans both domestically and internationally. Over the years, the league has grown beyond being just a sporting event, evolving into a major entertainment and commercial phenomenon that highlights Pakistan’s vibrant cricketing […]
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