Direct traffic isn’t always intentional. In GA4, it often captures missing referrer data, untagged campaigns and AI-influenced visits.
The post Why direct traffic in GA4 isn’t what it looks like appeared first on MarTech…
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Direct traffic isn’t always intentional. In GA4, it often captures missing referrer data, untagged campaigns and AI-influenced visits.
The post Why direct traffic in GA4 isn’t what it looks like appeared first on MarTech…
Read More
