If you want to understand Nigerian consumers, don’t start with surveys; start with romance. I’ll explain. The same way Nigerians approach love with passion, caution, community input and a strong need for assurance (pun intended), is the same way they approach brands. That’s why what Nigerian brands can learn from Nigerian love is not just […]
The post Kehinde Ajose: What Nigerian Brands Can Learn from How Nigerians Love appeared first on BellaNaija – Showcasing Africa to the world…
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