May 31, 2026
Inside the Hidden-Gem Markets Where Million-Dollar Listings Are Surging

While coastal enclaves and elite ski towns have become synonymous with high-end living, a dozen “under-the-radar” markets—primarily across the South and West—are rapidly emerging as the new frontiers of luxury. Realtor.com® economists analyzed the latest housing data to identify the hidden-gem markets where luxury may not be the norm just yet, but where elite inventory
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