July 3, 2026
Alibaba’s Qwen app launches $420 million Spring Festival campaign to promote AI-powered consumer experiences

On Monday, Alibaba’s Qwen app announced the launch of a RMB 3 billion ($420 million) Spring Festival Treat Plan, offering massive free-order promotions to invite users nationwide to experience new AI-powered lifestyles during the Spring Festival. The program will go live on February 6, spanning multiple businesses across Alibaba’s ecosystem…
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