February 6, 2025
Why TikTok May Never Catch On With Political Campaigns

Thiago Prudêncio/SOPA Images/LightRocket via Getty ImagesDespite commanding the attention of 138 million active users in the United States and serving as the primary news source for the next generation of voters, TikTok has remained more of an oil spill than a natural part of the American political ecosystem heading into 2023.The social media juggernaut…
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