February 10, 2025
Unilever rethinks formulation strategy, noting: ‘Just taste is no longer enough’ to win

Taste may be considered king by most food and beverage makers, but at Unilever it no longer reigns supreme after the CPG giant adopted a new âholistically superiorâ product testing framework and âboldly healthierâ food commitments for 2025 â a move that is helping to boost sales and profits…
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