The US government might not lean solely on lawsuits to limit online ad monopolies. A bipartisan group of senators has introduced the AMERICA Act (Advertising Middlemen Endangering Rigorous Internet Competition Accountability — yes, it’s overwrought) with the intention of breaking up the ad businesses of tech giants like Google and Meta.Large digital ad firms (those handling more than $20 billion in transactions) wouldn’t be allowed to own both an ad exchange as well as either a demand- or supply-side platform…
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