In 1936, The New Yorker’s Wolcott Gibbs published a celebrated profile of Henry Luce, co-founder with Briton Hadden of Time magazine. The piece was written entirely in parodic Time-ese. In those days Time’s house style favored Homeric epithets; portmanteau neologisms; and sentences where verbs, adverbs, and adjectives were yanked violently from their customary place and shoved in front of proper nouns…
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