April 23, 2025
BAT: Lucky Strike maker reaps rewards of vape shift with 1.5m new customers as profit nears £6bn

Lucky Strike maker British American Tobacco (BAT) has seen dramatic revenue growth in its ‘new categories’ division thanks to its acceleration of investment in ever-more popular cigarette alternatives. Its revenue from vaping and tobacco-free products hit £1.6bn, a 29 per cent increase from the first half of 2022…
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