February 25, 2025
$1.5 billion licensing deal turns Barstool Sportsbook into ESPN Bet

ESPN Bet pitch and app mockup | Image: Penn Entertainment

As ESPN’s future drifts in the direct-to-consumer wind, a deal with Penn Entertainment will let the sportsbook rename existing properties, like its Barstool Sportsbook, to ESPN Bet. In return, Penn is scheduled to pay ESPN $1.5 billion over the next ten years…
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