February 13, 2025
Behind Nestlé’s dual strategy for Garden Gourmet: Meat mimicry and plant-forward foods

NestlÃâs Garden Gourmet brand sells meat imitations (think plant-based chorizo or vegan tuna) as well as more plant-forward or âvegetable-basedâ offerings, such as broccoli patties. Marjolijn Niggebrugge, business head plant-based meal solutions Europe at NestlÃ, discusses the drivers behind this dual strategy, and the brandâs ambition to be âomnipresentâ across Europe…
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