![Behind Nestlé’s dual strategy for Garden Gourmet: Meat mimicry and plant-forward foods](https://dailytalks.org/wp-content/uploads/2023/09/99928-behind-nestles-dual-strategy-for-garden-gourmet-meat-mimicry-and-plant-forward-foods.jpg)
NestlÃâs Garden Gourmet brand sells meat imitations (think plant-based chorizo or vegan tuna) as well as more plant-forward or âvegetable-basedâ offerings, such as broccoli patties. Marjolijn Niggebrugge, business head plant-based meal solutions Europe at NestlÃ, discusses the drivers behind this dual strategy, and the brandâs ambition to be âomnipresentâ across Europe…
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